Information Access Seminar: Phyllis Reuther, Sprint Labs

Mobile analytics includes understanding the communications and internet behaviors of large numbers of people. It can be used to understand the longitudinal behaviors of an individual and aggregate or “crowdsourced” behaviors. Telecommunications companies, who have a deep personal relationship to their individual customers, have been unwilling to leverage usage data for researching behavior except to better understand impact on network performance. At Sprint Labs, we are researching a variety of questions concerning how location, movement, and social interaction of 50 million subscribers can be used to understand and predict population behavior.