Identity Resources & Logo

Logos | Colors | Typography | Templates | Style guide

UC Berkeley Logos

UC Berkeley brand information, including logos, can be found at brand.berkeley.edu.

Download a .ZIP file with the full set of colors, formats, and sizes.

Horizontal Logo (one line)

UC Berkeley School of Information

Blue 

(for use on a white, gold, or other light-color background)
PNG: large | medium | small
SVG

White

(for use on a blue, black, or other dark-color background)
PNG: large | medium | small
SVG

Two-color 

(gold & white; for use on a blue, black, or other dark-color background)
PNG: large | medium | small
SVG

UC Berkeley School of Information

Vertical Logo (three lines)

Blue 

(for use on a white, gold, or other light-color background)
PNG: large | medium | small
SVG

White 

(for use on a blue, black, or other dark-color background)
PNG: large | medium | small
SVG

Two-color 

(gold & white; for use on a blue, black, or other dark-color background)
PNG: large | medium | small
SVG

If you need a logo in a different size, color, or format, please email webmaster@ischool.berkeley.edu, and we will be happy to assist you.

Colors

Primary Palette

Berkeley Blue

Pantone® 661 C
C: 100, M: 091, Y: 022, K: 014
Hex: #002676

California Gold

Pantone® 123 C
C: 000, M: 035, Y: 100, K: 000
Hex: #FDB515

Secondary Palette

Additional secondary colors from the Berkeley color palette can be found at brand.berkeley.edu/visual-identity/color/.

Typography

Sans Serif

Inter

Download Inter from Google Fonts

Serif

Source Serif 4

Download Source Serif 4 from Google Fonts

More information

Templates

Slide Presentations

Letterhead

Style Guide

Our official name is the the University of California, Berkeley, School of Information. The school name may be abbreviated "I School", with a capital 'I', a space, and a capital 'S'. Please do not abbreviate as "iSchool" with a lower-case 'i'.

Please spell out "School of Information" on first reference. "I School" is acceptable in subsequent references.

When using the "I School" abbreviation, a line break should never fall between the "I" and the "School". We recommend using a non-breaking space (  in HTML).

School Name

  

YES

  • UC Berkeley School of Information
  • School of Information
  • I School
    (with a capital ‘I’, a space, and a capital ‘S’)

NO

  • iSchool 
    (do not use a lower-case ‘i’)
  • I-School
    (do not use a hyphen)
  • ISchool
 

Degree Names

  

YES

  • MIMS
  • Master of Information Management and Systems
    ‘Master’ (singular) and ‘of’.
    (The full degree name. Capitalize.)
  • master’s in information management and systems
    “Master’s” (with an apostrophe-s) and ‘in’.
    (The major. May be lower-case.)
  • master’s in information
    (Lower-case; not the official degree, but a convenient shorthand.)
  • master’s degree
    (with an apostrophe)

NO

  • M.A. (master of arts) or
    M.S. (master of science)
    (The M.A. and M.S. are both academic degrees, not professional degrees. The School of Information does not offer M.A. or M.S. degrees.)
  • M.I.S.
    (‘M.I.S.’ typically stands for management information systems. This is not the name of the I School degree, major, or field.)
  • masters degree
    (‘master’s’ should always include an apostrophe)
 

YES

  • MIDS
  • Master of Information and Data Science
    ‘Master’ (singular) and ‘of’.
    (The full degree name. Capitalize.)
  • master’s in information and data science
    “Master’s” (with an apostrophe-s) and ‘in’.
    (The major. May be lower-case.)
  • master’s in data science
    (Lower-case; not the official degree, but a convenient shorthand.)
  • master’s degree
    (with an apostrophe)

NO

  • Master of Data Science
    (Not the official degree name.)
  • M.A. (master of arts) or
    M.S. (master of science)
    (The M.A. and M.S. are both academic degrees, not professional degrees. The School of Information does not offer M.A. or M.S. degrees.)
  • masters degree
    (‘master’s’ should always include an apostrophe)
 

YES

  • MICS
  • Master of Information and Cybersecurity
    ‘Master’ (singular) and ‘of’.
    (The full degree name. Capitalize.)
  • master’s in information and cybersecurity
    “Master’s” (with an apostrophe-s) and ‘in’.
    (The major. May be lower-case.)
  • master’s in cybersecurity
    (Lower-case; not the official degree, but a convenient shorthand.)
  • master’s degree
    (with an apostrophe)

NO

  • Master of Cybersecurity
    (Not the official degree name.)
  • M.A. (master of arts) or
    M.S. (master of science)
    (The M.A. and M.S. are both academic degrees, not professional degrees. The School of Information does not offer M.A. or M.S. degrees.)
  • masters degree
    (‘master’s’ should always include an apostrophe)
 

YES

  • Ph.D.
  • Ph.D. in information management and systems or Ph.D. in information science
  • doctorate
  • doctoral degree

NO

  • Doctor of information management and systems or Doctor of information science
    All Ph.D.s are technically doctors of philosophy (with a major in information management and systems or information science)
 

University Name

  

YES

  • University of California, Berkeley
    (with a comma)
  • UC Berkeley
    (with a space)

 NO

  • University of California at Berkeley
    (do not use “at”)
  • University of California - Berkeley or
    UC-Berkeley
    (do not use a hyphen or dash)
  • U.C. Berkeley
    (do not use periods in ‘UC’)
 

Style guidelines for the University of California, Berkeley, including acceptable and unacceptable terms and abbreviations for the university and the campus, are available at brand.berkeley.edu.

Last updated: October 9, 2024