Atlassian Marketing Analytics Panel

Atlassian is an Australian tech company with the mission to unleash the potential in all teams, with over 135,000 customers of products like Jira, Confluence, and Trello. The Analytics and Data Science teams serve the goals of the larger commercial organization by using data to provide recommendations on better attracting, retaining, and growing each product’s user base.

Join members of the Marketing Analytics and Data Science teams as they discuss their most impactful projects, debate R vs. Python, and share their own career paths to data analytics.

Panelists

Ray Fu, Senior Data Analyst
Ray supports Atlassian’s digital marketing efforts through data modeling, dashboard/reporting, and strategic analysis.

Cipher Zhu, Senior Data Analyst
Cipher manages marketing analytics for the Bitbucket product, interfacing with heads of marketing and technical product teams to drive user acquisition.

Leslie Chaney, Marketing Analytics Team Lead
Leslie leads a team of data analysts across all of Atlassian’s marketing channels, solving problems around personalization and performance.

Moderator

Ali Sanne, Team Lead, Platform & Customer Engagement Analytics
Ali leads a team of marketing analysts who use data to better connect customers to Atlassian’s products and mission, driving retention and growth of existing customers.