A new book by School of Information alumna Suzanne Ginsburg (MIMS '99) hits store shelves this week. The book, Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps, published by Addison-Wesley, provides tips for user and competitive research, best practices for user interface and visual design, and techniques for development and prototyping.
Ginsburg studied user interface design at the then-School of Information Management and Systems and received her MIMS degree in 1999 — the first graduating class under the new program. She is a user experience consultant based in San Francisco, California, where she helps companies conceptualize and design software.
One of her favorite aspects of user experience design is exploratory user research which helps uncover users’ unmet needs and inspire innovation. She has conducted exploratory research for online communities, home networking software, and several iPhone apps. She also maintains a UX blog, iPhone UX Reviews, where she reviews iPhone apps and provides advice on iPhone app design.
