Collective

Introduction

Sparking connection and conversation within your local community is difficult. With the innovation and integration of complex socio-technical systems in our immediate environments, people are no longer as motivated to reach out to their surroundings to express gratitude and excitement for the community around them. Creating neighborhood relationships is also no longer as simple as it once was - fear of digital deception and inauthenticity, risks associated with identity theft and online doxxing, and the competing interests of other social networks prevent the growth of unassuming, modest connections within neighborhoods. 

Through detailed ideation, concept testing, and design prototyping– our capstone project presents Collective. This product aspires to bring back dialogue amongst your community by emphasizing positivity and growth in local neighborhoods. With the foundation built by social psychology, computer-mediated communication, and digital trust-building principles, we have created a product designed to engage and excite people about their local neighborhoods. 

Problem Statement

How can we build on reasoning from literature and theories in social psychology and human-computer interaction to put forth a user-centered product that weaves together positive digital expression, establishes privacy and safety, and builds trust online for the creation of an experience of collective good?