My Privacy Switch

My Privacy Switch replaces common and annoying cookie consent experiences with a privacy and consent management platform designed to empower users by giving them full control over their online privacy and by sharing value for their privacy choices from brands and advertisers.

The platform serves as a centralized hub where users can manage privacy settings, consent preferences, and data-sharing behaviors across multiple websites and online services.  It also allows consumers to earn Privacy Enhancing and Value Exchange Tokens for engaging in active privacy choice behaviors.  These tokens can be redeemed for offers and discounts with participating brands.

At its core, My Privacy Switch features a user-friendly interface that allows users to dynamically adjust their privacy preferences.

The features offer three main focuses:

1. Users: Our primary focus is empowering users with better control over their privacy settings. With My Privacy Switch, users can easily manage and customize their consent preferences across all participating platforms. We also enable users to gain tangible value by offering privacy incentives, allowing them to earn rewards for their privacy-conscious decisions.

2. Brands: Brands benefit from the ability to respect privacy data while maintaining compliance with global privacy regulations. This builds trust with their customer base. Through improved privacy practices, brands can also enhance engagement, ensuring their campaigns are more relevant and aligned with user consent.

3. AD-ecosystems: We shift the ad-ecosystem toward a user-centric approach, where data sharing is transparent and user preferences are respected. Through improved privacy practices brands can also enhance engagement, ensuring their campaigns are more relevant and aligned with user consent.  Ad-networks benefit from targeted advertising to people that want to receive ads, while refraining from targeting users that don’t want targeted ads.

Key features include:

• Centralized Consent Management: Manage data-sharing permissions for all participating websites in one place..

• Dynamic Privacy Gauge: Visualize your privacy posture for a web-site with real-time updates based on your consent preferences.

• Privacy Incentives: Earn rewards for responsible and privacy-conscious behaviors online.

• Flexible Preferences: Tailor privacy settings to decide how much data to share and with whom.

• Tracker Blocking: Automatically block third-party trackers that collect data without explicit consent.

• Regulatory Compliance: Ensure adherence to global privacy standards like GDPR, CCPA, and ePrivacy Directive.

The extension is designed to simplify complex privacy settings into actionable controls, enhancing both transparency and ease of use. Its sleek interface aligns with modern design standards, providing a seamless experience while maintaining user trust and security. My Privacy Switch is ideal for anyone looking to protect their digital footprint without sacrificing usability or convenience.