Assessing Trustworthiness in Providers of Online Goods and Services

Cook, Karen S., Coye Cheshire, Alexandra Gerbasi and Brandy Aven. 2009. "Assessing Trustworthiness in Providers of Online Goods and Services." eTrust: Forming Relationships in the Online World. Karen S. Cook, Chris Snijders, Vincent Buskins, Coye Cheshire (Eds.) Russell Sage Foundation. Pp. 189-214.