Entrepreneurship: New Venture Discovery

New Venture Discovery introduces students to the process of launching an information-intensive venture — a social enterprise, business startup, or venture inside an established organization. It is motivated by the recognition that new enterprises fail more often from lack of customers than flaws in technology or product development. The course takes an iterative, design-oriented, and feedback-driven approach to the search process: identifying a problem or need to address, developing a prototype, discovering customers, refining the concept, testing and validating demand, and developing a sustainable business model.

Formerly offered as Info 290. Offered in Fall 2011 and Spring 2015 with the title “Information and Communications Technologies for Social Enterprise.”