PrivacyLens

Problem

In taking the initiative to research symptoms, investigate medications, and find mental health resources, American adults are increasingly adopting a do-it-yourself approach to their healthcare, which evidence suggests they overwhelmingly regard as private information. However, they lack timely and actionable information about the privacy protections — or lack thereof — of websites from which they seek answers. As a result, they make uninformed decisions and may navigate to sites that collect and share their sensitive information in ways they disapprove of and would have otherwise avoided had they known the risks of doing so.

Solution

PrivacyLens bolsters individuals' privacy by proactively protecting their sensitive health data online. It equips users with information about the privacy practices of websites with the answers to their health-related questions as they decide which sites to visit.