Sara Cambridge

As a UX researcher, I plan and lead research that provides deep insights into people’s behavior, preferences and values, especially as it relates to their use of technology. Outcomes include recommendations for improving existing experiences as well as identifying new market opportunities. I have worked on projects in diverse fields such as enterprise, retail, telecom, fitness trackers, and consumer electronics.

Before getting my master's degree from UC Berkeley School of Information I worked as a graphic designer for many years. My design background informs my research, resulting in actionable insights and recommendations.