Student Project

MarkeTV - 21st Century Analytics

MarkeTV is a tool designed for television show marketing professionals. The goal of this tool is to enable users to:

  1. Understand how their show is performing relative to others
  2. Understand who is watching their show
  3. Measure and benchmark viewer engagement
  4. Understand differences in demographics and behavior between different audiences

 

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Last updated: October 1, 2019